Well, VW’s and LetterStream don’t have a lot in common, except for both are sporting the LetterStream logo. It’s the result of a unique “marketing” opportunity that we couldn’t pass up.
Chris, who heads up our IT team, is racing a Class 11 VW in the Baja 500 this year and we had the opportunity to donate a few dollars to help his cause and get our name on the side of the car. We are convinced that displaying the LetterStream logo on the side of a dirt covered VW racing through the abandoned deserts of the Baja Peninsula in Mexico will yield thousands of new customers… or not.
Today I’m heading out into the local Sonoran desert a few miles north of our offices in Scottsdale to watch them do some test runs and see how the car performs on winding and rocky roads. I figure I’ll take a few pictures of the car with my Andriod phone and send some real USPS postcards to myself while testing out our new postcard-sending app that Chris and his team is working on.
What’s cool is that Chris will be able to take photos with his own phone while traveling at high speeds down the Baja Peninsula, and instantly send real paper postcards to his family and friends in the U.S. (who might even receive the postcards before Chris crosses the finish line!). Starting at just $.59 each, printed and mailed, the postcards are an inexpensive way for Chris to keep his family up-to-date on his progress in a fun, keepsake format.
You can follow the journey of Chris and Greg and their incredible blue car “Pepe Azul” at their blog: www.pepeazul.com
We are excited about your adventure, Chris.
Make sure you drive slow enough for everyone to see our logo!