"Green" or Simply "Responsible"?

Green and Responsible MailAre we green or just being responsible?

I go back and forth on whether we use the greatly-over-used “green” label on what we do; quite often opting instead to use the term “responsible“. After all, we print and mail, and the word on the street is you can’t be “green” if that’s what you do (I could give you compelling reasons why that isn’t true, but I’ll save that for another day).

My point is that we work extra hard to be responsible with the by-products of our production process. We sort it, weigh it, categorize it, and talk about it; all in an effort to be responsible with our waste. Our efforts to improve in this area have been phenomenal over the years and we are proud of the job we’re doing.

Of our total facility waste, we have found ways to reuse a staggering 46% of all production waste. To be clear, this isn’t recycling, this is actual reuse by others outside of the LetterStream organization.  As for recycling, 50% of our waste is being properly recycled, leaving us with only 4% of our waste actually making it to a trash dumpster.

Is that green, or just responsible? Maybe both.