Should You Consider Outsourcing Mailing Projects?

outsourcing mailI was working on a proposal this morning for a potential client and found myself pondering the benefits of outsourcing mail room operations and letter shop activities.

For those of you who would like a better printing and mailing solution but are hesitant to enter the world of outsourcing, consider the idea that you are already outsourcing many of your mission critical activities.  Yes, that’s right.  You are already outsourcing a tremendous amount of your business operations.

You are outsourcing the activities of keeping your money safe to your local bank.  You are outsourcing all of your phone conversations to cell and telecom providers.  You are outsourcing your electricity to the power company.  Once you start thinking about it, the only things you don’t outsource are your core competencies… those things that provide uniqueness to your product and a competitive edge to your organization.

Still skeptical?  Check out what other experts say… here’s a good article in Inc Magazine that supports our logic and might shed some additional light.

The question then becomes: Is printing and mailing your competitive advantage?  Is folding and inserting what makes your company unique?

If you’d like to see what it might look like to outsource your printing and mailing activities to an organization as reliable as the local power company and probably more helpful than your banking institution please give us a call and let us show you how our unique and competitive solutions can help you focus more on yours.