In the world of mailing, first impressions are often the most impactful. When sending a letter online the expectation is that your recipient opens their mailbox, retrieves your letter, and takes in its contents. This moment is crucial and we recognize the significance in that. Hence why we’re huge advocates of customers seeding their mailing campaigns a practice that may seem a bit unconventional coming from a printing and mailing company.
What is Seed Mailing?
Seed mailing or a seed mailing list is a simple yet powerful strategy that allows you to monitor the performance of your mailing provider. Essentially, it involves adding your own address or the addresses of friends and colleagues to your USPS mailing list. By doing so, you receive a copy of the mail piece alongside your intended recipients. This simple yet effective strategy offers firsthand insight into how your mailings are handled and delivered.
Benefits of A Seed List
As we mentioned above, we champion for our customers to seed their list, for numerous reasons. Firstly, it provides a comprehensive understanding of your mailing provider’s performance. By witnessing the journey of your mail piece yourself, from creation to delivery, you can assess its quality and efficiency and if it actually makes it to you in general.
Secondly, seeding your mailing list isn’t just about monitoring—it’s also about gaining confidence when sending to your marketing mailing list through USPS First-Class Mail or when sending community announcements for Homeowner Association Mailings, important notices or legal notices sent via Certified Mail. Basically, seeding offers reassurance by confirming delivery. It’s a proactive step towards ensuring accuracy and reliability in your messaging.
Check-In on Speed and Efficiency
Now that we got through all of that, let’s talk about expediting your USPS mailing online using LetterStream. There are several strategies you can use to streamline the process. One approach is to include your own name and address in the CSV file or merged file used for your mailing. This ensures that you receive a copy of the mail piece alongside your recipients.
A second option would be to utilize a seamless solution we offer in our online platform. When you’re in your account you can simply click the “Add Additional Recipient” button and type in your information to include your address directly. It’s super easy to do, just look at the screenshot below.
Add New Address
Empowering Your Mailing Campaigns
Seeding your mail job isn’t just a precautionary measure for quality control—it’s an opportunity to gain invaluable insights into your communication strategy. By proactively monitoring and optimizing your mailings you can guarantee that each communication is able to leave a lasting impression. Whether you’re sending community updates, business announcements, or promotional materials to a mailing list for marketing, seeding empowers you to refine your approach and maximize your impact.
Seed Your Mail With LetterStream
Just remember in the world of communication that will live on, every detail matters. Seeding your mailing campaigns with LetterStream is about empowering your small business or company. By taking proactive steps when you mail letters, you can then take your communication strategy to new heights. So go ahead, embrace the power of seeding, and unlock the full potential of your mailing campaigns with LetterStream.