This week our team got together and we celebrated the success of our 2023 Q4 at pretty cool escape room called Escapology. Here’s the backstory. LetterStream is a printing and mailing company that allows businesses to send mail online without the hassle of going to the Post Office.

We do it all from sending First-Mail Mail, Certified Mail, postcards, FedEx 2Day, checks and invoices, HOA annual meeting notices with proxy and Registered Mail. And you know what else we do? We provide awesome and fun events for our team members for all of their hard work helping to get all those services out the door.

Quarterly Gatherings

Each quarter we gather together to celebrate the previous quarter. We try and switch it up each time with a new location and theme. As mentioned above this time we met up after work at Escapology for a night of fun detective work. The first hour consisted of a company presentation with catered food where we discuss the strengths of the company and where we could possibly improve. We talk about our customers and how we’re serving them, how we’re handling bulk mailings, new staff we have brought onto the team, new products we have launched, like when we turned on FedEx 2Day or implemented our new Chatbot onto our SAAS website and any announcements for up-and-coming projects we need to be aware of.

Lots of Fun

On top of that we also love giving our door prizes! After our presentation we usually find fun ways to hand out hand prizes. Sometimes we play games, sometimes we draw names out of a hat and sometimes we spin a wheel. You never know until you attend the event. After the presentation, food and prizes it was time to break out into teams and head into the escape rooms! This part was extra fun that came with a lot of teambuilding moments, laughter and the chance to get to know each other a little bit than the day prior.

We won’t spoil it by telling you which group won but let’s just say it was a competitive night that was also a lot of fun!

Core Values Behind the Printing and Mailing

Here’s the thing, LetterStream lives by a set of internal core values, which we pride in ourselves as a company and take very seriously. They include not only valuing our customers but also our employees, staff and vendors. This is a way for us to showcase our appreciation for the team efforts that go into producing snail mail for business and individuals to be sent to mailboxes and P.O. boxes efficiently and effectively.

I was at a trade show at the end of last year and had lots of enjoyable conversations with partners, customers and potential customers. But the one I chuckled the most about was the conversation I had at the luncheon with a man who was about 25 years old. Without realizing it, he basically made an argument when it came to sending mail to a mailbox and how it isn’t a necessity anymore.

Now, not that there is anything wrong with his age, but I realize that some of the younger generation doesn’t go to their mailbox or the Post Office mailbox nearly as often as prior generations. Some may have never been to a mailbox at all (which is a crazy thought), but it is a reality. Many now get their information through paperless communication, such as emails or even through online platforms like Instagram and TikTok. For some, there just isn’t a need to walk to the mailbox anymore.

But back to my conversation. There were about eight people sitting around a large round table and we were talking about what each of us did. When it was my time to share that I work at an online printing and mailing company, the young man’s boss said “We don’t use mail. Instead of sending snail mail, we send everything electronically.”

I responded, “Well done! So, you don’t have envelopes in the office or a postage meter?”

He reflected a moment and then said, “Well, we do have a postage meter, envelopes, and specialty paper but we don’t use them for anything.”

At which point, another colleague of theirs responded with, “Well, we do send a few letters through the United States Postal Service using First-Class Mail.”

His boss inquired directly to him about it and he then responded with, “We do have about 10 people in one community that want letters mailed, and 20 in another. And sometimes people reach out to us and ask that we mail something to them.”

Hmmm interesting….so sometimes they do send mail. It can be easy to forget that just because we live in a digital world that that doesn’t mean a lot of people still don’t like to receive important information via the USPS.

No more Postage Machines

While this wasn’t the key concept of my story, it allowed me to discuss how LetterStream frees up clients from the expenses that come along with mailing letters. This includes the actual postage machines, machine leases, machine service calls, postage machine desks, and floor space. Not to mention the other expenses that accompany sending mail, like different envelope sizes and toner. Plus let’s not forget to factor in the time it takes to make trips to the office supply store, stamps, training your employees…you know where I’m going with this.

Email Inboxes Overflowing

And back to the story…again. At some point, I was blown away to hear one of the nice gentlemen I was talking to say his email inbox is so full of emails that he can hardly get anything done. He said he gets hundreds of emails per day.

Of course, this made my mind start to ponder. I started thinking about the old adage- if everything is important, then nothing is. How can someone process hundreds of emails per day, and how can you designate the time you need for the important ones without being distracted by all the new emails that just keep coming day after day?

In short, how does one get in front of people easier than through an overflowing email inbox?

The Answer is Simple, Send a Letter to a Mailbox

After mulling over this entire conversation and then about what was said regarding email, my mind began to spin its own story and here is what it came up with:

“If you want to get the attention of someone and actually have them see what you are offering then it would make sense to put a real piece of mail in the mailbox. They will walk to their mailbox and grab their mail (for those that it applies to), they will walk back, flip through their mail pieces possibly separating them into different stacks. The key would be to make your mailing stand out so they will be intrigued to open it. And if it’s intriguing to open, then mission accomplished with getting in front of someone without ending up in the trash of an email account with every other promotional item.”

Ok, so obviously that’s not exactly what was said by the potential customer but you get the gist of where my mind went with that. He did, however, point out some truth that mail is a totally different medium than email. It calls for special handling and can even linger for days waiting for the right moment when it can be sorted, processed, and acted upon. There’s no denying that. However, sending USPS mail, whether it be First-Class Mail or Certified Mail, may actually catch the attention of the recipient in a way that email can’t anymore.

All-in-all the point of this story is: Maybe it’s time to start focusing on getting your message out there with the help of the mailbox in 2024.

If you decide you or your company want to send mail the old-school way, be sure to check out our 2024 USPS Postal Holiday calendar to not only see when your local Post Office is closed but also when we’re open and mailing.

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-The Letterman

Tag: mailbox

Printing and Mailing and Lots of Fun