I was flying out of town the other day and picked up a Popular Science magazine to read on the flight. I was happy to see the title was “100 Best Innovations of the Year” and wondered if any of our mailing innovations had made the list. There are a few different mailing innovations that we rolled out this year and I thought I might find one or two discussed in the magazine.
For instance, we have our innovative Return Mail Processing service where we can process our clients’ return mail. This is a good way to keep undeliverable mail from being returned to our customers. Instead, we get it. Then we flag all the addresses in our customer’s account that have been returned, showing the return date and the return reason from the USPS yellow sticker. In addition, reports can be run by user, date range, mail type and many other filters for the letters that were returned.
Another innovation is our USPS Registered Mail solution, which allows users to create and send Registered Mail on our website. If you send Registered Mail, you know that it is one of the most time-consuming and confusing types of mail that you could possibly send. True to LetterStream’s form, we make the process so easy you can create the registered letter–or hundreds of them–in around 2 minutes on our website. We keep track of the USPS tracking information and the signature cards in an orderly fashion on our website.
Some may say that our online Certified Mail process is the most innovative Certified Mail solution they’ve ever seen. We’d like to agree… but we’ve been processing Certified Mail this way for nearly 10 years, so it might not be an innovation of this year.
We’ll, I’ve skimmed the 100 Best Innovations article, and unfortunately I could not find the name LetterStream. But that’s ok, our customers repeatedly give us the honor of being great innovators in the mailing business, and they are the ones we want to please.