Going Out On A Limb

I Love LetterStream Ribbon

We decided to try a different kind of giveaway at our booth at the National CAI Trade Show this year, and to be honest, it could have backfired on us.

This year we took the risk of offering “I Love LetterStream” ribbons to our customers and API partners as they stopped by our booth. We were hoping that a few would attach the ribbon to their trade show attendee badge. But whatever happened, we knew it would be a learning experience.

You see, when you ask someone to wear a ribbon that says they love you, you open yourself up to a whole lot of scrutiny. Would our customers and partners love it or hate it?

We waited patiently as the Expo doors opened and attendees started filing into the aisles. Then the first visitors approached our booth, they looked up to survey our exhibit, they noticed the LetterStream banner, and then we heard these words… “LetterStream!!, We love LetterStream!!” We breathed a sigh of relief and passed out the “I Love LetterStream” ribbons, which were quickly applied to their trade show badges.

Indeed it was a risky move, and one that might have caused us to be accused of excessive boldness. But in the grand scheme of things, it certainly created an honest feedback mechanism. And we discovered what we hoped would be true; that our customers LOVE the LetterStream experience. We passed out slightly over 100 ribbons at the Community Association Institute (CAI) national trade show and the CAI Arizona show.

We work very hard to provide incredible speed, impeccable accuracy and crazy good service; and we are tickled to know that it is appreciated by our customers.

To our customers and API partners that were happy to wear our ribbons, we say “Thank You!”. Thank you for your feedback, your partnership and your appreciation.

For those who aren’t that familiar with LetterStream, check out some of the positive things our customers are saying about us on our testimonials page. And if you have something you want to add, please keep the comments coming!

LetterStream Exhibits At The National CAI Trade Show

CAI 40th AnniversaryFor the fourth year in row, LetterStream is exhibiting at the National CAI (Community Association Institute) Trade Show.

This year’s event starts tomorrow and is taking place in San Diego, CA, (April 17-20th). It celebrates CAI’s 40th Anniversary as an organization dedicated to building better communities.

Homeowner associations (HOAs), and the management companies that assist them, send a tremendous amount of mail each year in order to keep homeowners informed and up to date. Each homeowner is assessed their homeowner fees via statement, invoice or payment coupon book. In addition, each homeowner is made aware of budgets, annual meetings and election results via letters, email and postcards.

LetterStream assists communities by providing critical online communication tools for homeowner associations and property management companies alike, to make the numerous mailings easier to manage.

Letters, statements, postcards, coupon booklets, violation letters, late payment notices, and certified mail are but a few of the types of mailings that LetterStream offers to HOAs. The LetterStream website has a solution for each of these different types of mailings, and is feature-rich, giving you control of your mailings.

If you are attending the National CAI trade show, stop by our booth (#805) to learn how we make mailings easy.

Happy Anniversary CAI!

See LetterStream At The Arizona Chapter CAI Trade Show

See LetterStream at AZ-CAI trade show

Meet with the LetterStream team at the CAI trade show and learn great new ways to create and send mail, including: HOA violation letters, statements, postcards, invoices, collection notices, intent to lien letters, certified mail, annual meeting notices, newsletters, new homeowner packets and even electronic documents.

LetterStream staff will be available to answer questions about outsourcing your mailing projects and streamlining your outbound mail operations.

New products featured at the show include eDocuments, PRO Postcards and an Android app for creating full color, first-class postcards (see newsletter). Rumor has it that the mysterious Letterman, blog writer extraordinaire, may even be present.

The expo is this Friday, April 12, 2013 from 11:30am to 3:30pm at Rawhide, and will be well attended by property management companies and community managers. Rawhide is located in Chandler, Arizona (5700 West North Loop Rd). To learn more about the Arizona Chapter of CAI, visit their website at www.cai-az.org. To learn more about LetterStream, visit our website at www.LetterStream.com.

LetterStream Joins ACA International – Visit Us At The Expo This Week!

ACA International website


LetterStream
‘s ability to send First-Class and Certified Mail with ease, one-at-a-time and in bulk, is attracting the attention of credit departments and collection agencies.

ACA International, the Association of Credit and Collection Professionals, is a not-for-profit trade association for professional businesses and individuals in the credit and collection industry.

By establishing an affiliate membership with ACA, LetterStream will have a greater presence in the collection and credit market and can highlight their unique solutions in the field.

Sending Certified Mail during a collection process can be a time consuming process. However, with LetterStream’s easy-to-use website, Certified Mail can often be created and mailed the same day. In addition, online tracking and signature reporting tools provide easy access to the important documents that prove the mailing followed proper collection practices.

For industry collection software and service bureaus that send large quantities of mail from various departments, LetterStream’s API allows automatic transmitting of letter data directly to LetterStream for printing and mailing. This process makes all the work involved in printing and mailing completely disappear.

Visit LetterStream at the ACA International Spring Forum and Expo in Scottsdale, Arizona this week.

2013 Spring Forum & Expo
March 20-22, 2013
Talking Stick Resort – Scottsdale, Ariz.

 

Toys for Tots Update

Toys for TotsWe had a great time at the Toys for Tots drop in North Scottsdale this year. LetterStream’s toy giving was up quite a bit from last year.

I am continually amazed at the generosity of our teamThanks guys!

However, due to the wet-est cold-est day in Scottsdale, the total number of toys retrieved by the Marines was only about 12 jumbo boxes full. But those who dared to experience our winter wonderland heard great holiday tunes, were warmed by hot chili, and were greeted by Santa.

For you locals, be sure to put this event on your list of to-dos for next year. It’s a wonderful family outing and it benefits kids who appreciate a few more gifts under the tree.

*Picture provided by dasFOTOhaus.com. (More pictures of the event can be found on their website.)

Toys for Tots – Scottsdale

LetterStream is participating in a local Toys for Tots event this year in North Scottsdale.

The event includes food, live music, Marines and the big-guy wearing a red suit. Yes, Santa will even be there and available for pictures.

Santa with Kids

It’s at the Pinnacle Peak General Store and Village, in the courtyard between 11:30 AM and 2:30 PM, Saturday December 15th.

It will be a great outing for family and friends.

Pinnacle Peak General Store and Village

If you join us, be sure and bring a toy or two for the Marines to distribute to children.

*Pictures in this post are from the event last year.

CAI Trade Show in Las Vegas

LetterStream HomepageWe just returned from a trip to Las Vegas for the 2012 National CAI Trade Show.

This show was the debut of our new booth and newly redesigned brochures. We enjoyed seeing many of our customers at this show; it’s always great fun to hear how we liberate them from the folding and stuffing process of getting a mailing out the door.

It was great to see the traction of our mail-making API. Several of the software companies attending were already displaying the LetterStream partner logo and many others expressed interest in connecting to our servers via the API in order to send postcards, first-class mail and certified mail.

Currently we have partners consisting of community management software companies, collection companies, legal document prepares and large certified mail senders integrating with us.

Follow this link to learn more about the LetterStream API: http://www.LetterStream.com/api.php